The Independent – Charlotte Cripps – Friday 14th June 2013

The City PR man James Hogan, aka the Art Upstart, woke up one morning in 2007, at the age of 55, with an overwhelming desire to paint. “It came as a great flood to me, out of the blue,” he says of his “spiritual awakening” . “It was all-consuming; I had in my head a triptych of three lots of 75 paintings each – a total of 225.”

He stormed off like a starved man to buy tubes of paint, canvases, easels and lots of knives. Much to the amazement of his now ex-wife and two children, he turned a room at his six-bedroom house in Kingston, Surrey, into his studio. Immediately, Hogan had a style – his thick multi-layered abstracts are created with a palette knife and contain explosive colours and complex ideas, using the shapes of childhood. He painted 75 canvases between 2007 and 2010 in his first series, “Genesis”, which included current-affairs topics, 9/11 and Haiti. He posted them anonymously on the Art Upstart website and blogged about setting up a solo show. When he rented a gallery in London’s Mayfair and published a book, The Art Upstart, in 2010, he also came out as a former producer on of BBC’s Question Time turned well-known PR executive.

His debut show was critically acclaimed. Claire Bailey-Coombes, the former senior valuer at Christie’s and head of Irish sales, compared him to Frank Auerbach and Leon Kossoff, whose work Hogan didn’t know. Now 61, Hogan is showing about 20 works from his second series, “Close To The Edge”, at the offices of HUSER Build and Design, a company in Parson’s Green, west London, owned by his friend Pascal Huser. The two of them decided to showcase Hogan’s new collection, inspired by the counter-culture in an office, to avoid gallery commission fees on paintings that will cost £4,000 to £8,000 each. Hogan used to paint as a child but stopped at 13 when he was traumatised by the death of his father. These latest works “interpret the spiritual and hedonistic feelings” evoked by various counter-cultural movements. The first paintings in the series evoke the colours of the counter-culture – bright oranges, reds and greens. There is a “Love” and “Sleep” series. Sleep 1 (above) in blues, gold and white, shows a swirl suspended in mid-air and contains the symbol of infinity.

“Many in the counter-culture believed American society in particular was insane and that, in order to preserve your sanity, you had to withdraw from it.” Hogan is also exploring sleep because so many people find it hard to switch off due to information overload.

‘Close To The Edge’, HUSER Build and Design, 26 Parsons Green Lane, London SW6 (, 19 to 21 June. (

The Times – City diary Martin Walker – Tuesday 15th June 2010

The broadcasting executive-turned-city PR man James Hogan has won plaudits for his first art exhibition at Cork Street, Hogan used to paint as a child but stopped when he was 13 after the death of his father. He launched the project under the pseudonym The Art Upstart, with its own blog, because he wanted to remain anonymous while taking on the art world. But the blog has gone viral and Hogan now has fans in the US, Canada and South America and an especially strong following in East Asia. Last week, the number of member signed up to his website jumped by 50 per cent to 15,000.

Art Upstart James Hogan who takes an absract approach to beating the establishment.

Chris Blackhurst 24.05.10

Many folk I know in the city are happy to enjoy a comfortable living, working long hours during the week, dining well, golfing and sailing at weekends. One who isn’t like that is James Hogan. Formerly at Brunswick, Hogan, 58, now plies his trade as a PR at College Hill.

But there is a determinedly different streak in James; for the past few years he has spent much of his free time painting. Not just anything that takes hi fancy but abstracts, joining philosophical and religious concepts with the saga of his own life and experiences.

If that seems ambitious that’s because it is. His plan is to complete 225 works. The first 28 go on show early next month at a gallery in Mayfair. He’s not had any training: he painted a lot as a child but then stopped completely when his father died. James was aged just 13.

Then, one morning, some 40 years later, he woke up with a compulsive desire to paint. Stored in his head were hundreds of abstract images and he felt the need to put some of them on canvas.

I’m no qualified judge but I do think by combining his personal odyssey (he was in television before becoming a financial PR) with what is effectively the story of time, James provides a unique and insightful intellectual challenge. Certainly, the result of his incredible effort is a rare collision of pulsating colours and exploding ideas.

If that wasn’t brave and remarkable in itself, Hogan has applied his PR expertise and knowledge to his craft. Fully aware of the snobbery of the art establishment and the difficulties an unknown artist faces in getting their work recognised he has turned himself into a brand.

He’s called himself The Art Upstart. It’s as if he’s turned his passion into a viral marketing campaign: The Art Upstart has his own website (, Facebook and Twitter pages, and beautifully reproduced book. For ages, he remained anonymous, not revealing his true identity. Said Hogan: ‘’The Art Upstart is an individual artist attempting to challenge the status quo in the art world today by letting ordinary people determine an artist’s popularity or success.’’ Also, he said: ‘’I did not want my professional associations to overshadow my quest to launch myself in the art world.

‘’I have a background in broadcasting and financial PR. However, this is very personal to me, and I wanted my art evaluated on its own merits.’’

Finally, when he’d got 10,000 intrigued online followers and with the exhibition firmly arranged (no mean feat in itself), he came clean. It’s clever. The Art Upstart: James Hogan is at the Gallery, 28 Cork Street, from June 7-June 12.

Upstart who took on the art world – and won

The story of the painter James Hogan is a unique one. Three years ago, as a successful public relations man in his late 50’s, he was seized by an overwhelming desire to paint.

“As compelling as the sexual drive of youth” he says. There was no warning. He woke up one morning to bright colours.

There was a rush of colour and God’s light. An eruption. My soul was lit up. “I didn’t care about rejection. I grabbed hold of the paint like a man possessed. It was the start of a whole new chapter in my life.’

He had painted eagerly up to the age of 13 when his father died of cancer in his 40’s followed a few years later by his mother. They were working-class Irish immigrants and devout Catholics. He and his siblings were devastated.

Now, with no formal art training, he equipped himself and began to paint again furiously in every spare moment that the day-job left him.

He was in love with paint. ‘Paint is very odd. God is in it somewhere. It’s hard to explain. He takes over sometimes, sometimes leaves you adrift.’ Though no longer a Catholic, he never lost faith in God and he never lacked faith in himself. And then he did an extraordinary thing. As an unknown, he put his paintings on the Internet, on a website intriguingly entitled the Art Upstart.

He kept blogging away about what he was painting and why, and about his efforts to set up a one man show. He says he soon had 10,000 followers online not to mention his Twitter following. ‘I need your help,’ he told them. ‘I’d like to put the power to make or break an artist in to the hands of the public. Lets stand the art establishment on its head.’

Finally, earlier this month, he rented a gallery in Cork Street, Mayfair, the heart of the art-dealing establishment. For a week he ‘came out’ on the net. The Art Upstart was revealed as James Hogan, formerly a top television producer at the BBC (Panorama, Election Nights, Question Time). His show seems to have sold well.

I applaud any painter for bypassing the exclusive, cliquey art establishment where the two-headed dog gates leading to fame and fortune for such artists as Damien Hirst and Tracey Emin.

Why not consult the public instead? Because the public generally doesn’t ‘get it’. Hogan himself says ‘a lot of contemporary art is c**p – a sentiment with which many of us concur. In this lavishly illustrated book, you can judge for yourself what he has to say in painting and in words. It’s the sort of coffee-table book usually only produced for established names.

Hogan, a beginner, is doing it the other way round. No finicky brushwork, but the palette knife, applying strong colours in great stabs, piled on on another.

He also takes the bold step of telling us what they intend to convey. It is notoriously hard to do that in words about painting and sometimes he gets tied up in abstraction that sound rather like the critics ‘ higher bosh. But some powerfully felt canvases repay prolonged scrutiny – for example a series inspired by 9/11 and entitled Blood.

As an ex-newsman, he is stirred by current events. Recently he exhibited on the website a new work about the best of Michael Jackson.

If they ever appoint a painter Laureate as a companion to the poet Laureate, he would know how to set about it. I don’t know that I would, actually.

Express – Fine Talent is Reborn

Four years ago James Hogan picked up his palette knife, uncapped his oils and started painting again. It was the first time he had done so since the age of 13 when his father’s death stopped his childhood talent in its tracks.

But after pursuing a career in broadcasting and financial PR he woke one morning fired again by the need to paint. He has since created 25 impressive and colourful canvases dealing with subjects as personal as Christ and as global as the events of 9/11. His aim is to create another 200.

Unwilling to capitalise on his contacts James established a website: and exhibited his work anonymously. Following a ‘’tremendous reaction ‘’ he has written this book and this week a show of his work opened in Cork Street, the heart of London’s art establishment.

His hope is that people will respond to his art as they want but the book tells his remarkable story and explains what inspired him. ‘’I had no idea that when I went back to painting I was embarking on such an emotional and spiritual journey.

James Hogan sets art world alight.

Sir Trevor McDonald, Adam Boulton, Former ITN grandee Mark Wood and a brace of city hacks were among the attendees at The Gallery in London’s Cork Street last night for the launch of former Question Time editor James Hogan’s first art exhibition. Hogan, who is now a partner at PR consultancy College Hill, has also written a book called the Art Upstart, which former BBC director general Greg Dyke called a ‘’truly remarkable story’’? However, as Monkey sipped on a banana smoothie, Hogan revealed the exhibition did not get off to the best start: ‘’I accidentally set fire to one of the canvases.

Daily Mail – Richard Kay – 7th June 2010

As a talented 13-year old artist, James Hogan was so traumatized by the sudden, premature death of his father that he stopped painting for 40 years. Then, four ears ago, after forging successful careers as editor of the BBC’s Question Time and later as a high-flying city PR, he woke up one morning with a compulsive desire to paint. Lodged in his head were hundreds of abstract images. He set to work on what he described as a messianic journey to paint these visions.

In a bid to distance his artistic work from his media career, he styled himself The Art Upstart and posted his work on the Internet, where he attracted 10,000 followers. Now, having outed himself, James launches his first exhibition of 28 canvases at the Gallery in Cork Street, accompanied by a lavish coffee-table book of his work entitled, prosaically, The Art Upstart.

Hogan, 58 today, who will be donating part of the proceeds to Great Ormond Street Hospital, tells me: ‘the hero in my paintings is the God of all religions. They are about good and evil, the Holocaust, 9/11, Haiti.’

‘I have good times and bad times, but I have never had the slightest doubt about the existence of god.

City A.M. – Big Picture

How’s this for unusual extracurricular shenanigans, courtesy of James Hogan, a partner at city spinners college Hill. Hogan is a keen oil painter in his spare tie, who tells me he has worked ‘’every weekend and holiday’’ on his art since taking it up again four years ago.

And now, he’s ready to show the product of his endeavours – at a Cork Street exhibition in the week commencing 7 June.

‘’I found that I had stored hundreds of abstract images in my head and that I had a story to tell, ‘’Hogan says of his sprawling work, which consists of three ‘chapters’ of 75 paintings each. ‘’It is an abstract story which interweaves my life-story, reading of history and philosophy. The work is also very contemporary, tackling difficult subjects, including 9/11 and Haiti, in what I hope is a beautiful way…”

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